Sales and Training Analytics Modernization for a Semiconductor Manufacturing Giant Using Looker Studio
Client
The client is a leading American semiconductor manufacturer that also develops infrastructure software products. With thousands of global stakeholders including partners, customers, and employees they require timely, accurate reporting on sales performance and user training engagement to drive operational decisions.
Project Context
The client needed to consolidate thousands of siloed reports, track sales performance and training engagement across teams and regions, enable partner visibility into training progress, and empower internal teams with self-service dashboards to reduce reliance on analysts.
Challenges
Thousands of reports were scattered across siloed systems, making it difficult to generate consistent insights.
Sales and training data lacked centralized visibility across internal teams and partner networks.
Business teams depended heavily on analysts for report generation and updates, slowing decision-making.
Solution
Built centralized, interactive dashboards in Looker Studio to track sales, revenue, and training progress.
Integrated data from BigQuery and Google Sheets to unify and enrich insights.
Developed a training status dashboard for partners and internal users, enabling real-time visibility.
Enabled self-service analytics for business users, reducing dependency on technical teams.
Project Objectives
Create centralized, custom dashboards for sales, partnerships, and training insights
Integrate training engagement data into visual, trackable formats
Enable real-time insights into training status for both internal and external stakeholders
Provide the business team with a scalable analytics solution they can easily maintain and extend
Solution Delivery
Squareshift’s data analytics team delivered a full-stack reporting solution using the Google Cloud ecosystem:
Built interactive dashboards in Looker Studio for sales revenue, partnerships, and internal reporting
Used BigQuery to unify and transform training engagement data from various internal systems
Connected Google Sheets for manual overrides and stakeholder inputs
Developed a training status tracker dashboard visible to both partners and internal users
Ensured the dashboards followed scalable architecture principles
Testimonial
With SquareShift’s centralized dashboards, we’ve drastically reduced reporting time and improved visibility across sales and training
