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A Web-to-Print Company Uses Elastic AppSearch to Improve Its Overall Search Experience

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Client

The client is a tech-enabled web-to-print company that leverages proprietary web-based technology. They provide custom printing services for signage, apparel, and personalized decor to B2C and B2B customers globally, allowing them to design, customize, and order printed products online.

Project Context

The client wanted to utilise Elasticsearch and explore ways to improve the overall search experience for its customers. They wanted to enable their marketing team to have more control over search results and product promotions.

Project Objectives

Create new instance of Elasticsearch on Elastic Cloud and deploy AppSearch.
Implement AppSearch feature and improve relevancy of search results.
Change ranking of search results to include sales volume and enable the marketing team to promote products.

Challenges

- No product search mechanism embedded in the website
- Lack of relevant search results displayed
- Lack of expertise to use autocomplete feature

Solution

- Created new instance of Elasticsearch on Elastic Cloud
- Configured and deployed AppSearch
- Used AppSearch to gather analytics and improve search experience

Solution Delivery

- Conducted two weeks of solution discovery and POC to validate Elastic AppSearch as the best solution
- Implemented search features that directly improved conversion through the website
- Enabled auto-suggestions and keyword-based relevance ranking
- Delivered training and post-implementation support to the LiveOps team for managing Elastic Cloud and AppSearch

To explore the full scope, use the download link below.

Technology Stack

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