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Cloud Talk
A collection of articles, podcasts and blogs on all things cloud, data and digital - from our consultants, industry veterans and experts around the world.
Why CMOs Are Choosing Looker to Turn Marketing Insights Into Money
Over the past year, we've spoken to dozens of marketing leaders in financial services — and a pattern keeps surfacing. It’s not that...
SquareShift Content Team
Apr 292 min read
10 Days to Add a Metric? Why CMOs Deserve More Agile Dashboards
Why Does It Still Take 10 Days to Add a Metric? Let’s say you spot a new trend mid-quarter, A campaign is driving surprising lift in a...
SquareShift Content Team
Apr 292 min read
Why Customer Segmentation Still Feels Broken & What CMOs Can Do About It
Customer segmentation sounds like something every marketing team "already has figured out." Except, when you’re in the trenches, it’s...
SquareShift Content Team
Apr 283 min read
Tired of Chasing Reports? Build a Single Source of Marketing Truth with Looker
You're preparing for a quarterly marketing review. The CMO asks a simple question: "Which channel drove the most pipeline in Q1?" You...
SquareShift Content Team
Apr 283 min read
How Looker Helps CMOs Turn Losses into Lessons — Fast
No matter how much planning goes into a campaign, not every bet pays off. Some launches sputter. Some promotions flop. Some great ideas...
Kandhaguru macharaja
Apr 253 min read
Real-Time GTM Optimization — Why Looker is a CMO’s Secret Weapon
Picture this: Your team launches a bold new product into the market. Excitement is high, but reality sets in — early campaign...
SquareShift Content Team
Apr 253 min read
How Looker Brings Scalable Governance to Marketing Teams
Your marketing team scrambles to pull numbers for a quarterly update. One team pulls from Tableau . Another from Excel. A few resort to...
SquareShift Content Team
Apr 254 min read
Go-to-Market Dashboard: Prove, Optimize, and Win as a Modern CMO
You can’t fix what you can’t see. And in GTM, the cost of slow insight is missed revenue. If you’re a CMO trying to lead a sharper,...
SquareShift Content Team
Apr 252 min read
Helping CMOs Speak CFO:BI Tools for Marketing and Finance Collaboration
It was supposed to be a simple 4-week performance campaign.
The media team had the creatives lined up, the budget approved, and the ads were already live across Google and Meta. Everything looked smooth until week 3 — then the campaign hit pause. Why...?
SquareShift Content Team
Apr 253 min read
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