Sales and Training Analytics Modernization for a Semiconductor Manufacturing Giant Using Looker Studio
Client
The client is a leading American semiconductor manufacturer that also develops infrastructure software products. With thousands of global stakeholders including partners, customers, and employees they require timely, accurate reporting on sales performance and user training engagement to drive operational decisions.
Project Context
The client needed to consolidate thousands of siloed reports, track sales performance and training engagement across teams and regions, enable partner visibility into training progress, and empower internal teams with self-service dashboards to reduce reliance on analysts.
Project Objectives
Create centralized, custom dashboards for sales, partnerships, and training insights
Integrate training engagement data into visual, trackable formats
Enable real-time insights into training status for both internal and external stakeholders
Provide the business team with a scalable analytics solution they can easily maintain and extend
Challenges
Thousands of reports were scattered across siloed systems, making it difficult to generate consistent insights.
Sales and training data lacked centralized visibility across internal teams and partner networks.
Business teams depended heavily on analysts for report generation and updates, slowing decision-making.
Solution
Built centralized, interactive dashboards in Looker Studio to track sales, revenue, and training progress.
Integrated data from BigQuery and Google Sheets to unify and enrich insights.
Developed a training status dashboard for partners and internal users, enabling real-time visibility.
Enabled self-service analytics for business users, reducing dependency on technical teams.
