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Cloud Talk
A collection of articles, podcasts and blogs on all things cloud, data and digital - from our consultants, industry veterans and experts around the world.


Trustworthy AI: The Data-Governance Playbook That Keeps Regulators (and Boards) Happy
As organizations migrate to Google Cloud, strong data governance is critical for building trustworthy AI. Regulators and boards expect transparency and compliance, making responsible data handling a priority. By treating data as a regulated asset and leveraging tools like Google Dataplex and Vertex AI, companies can ensure secure, unbiased AI systems. Trustworthy AI during GCP migration isn’t optional, it’s a long-term advantage.

SquareShift Content Team
Aug 19, 20254 min read


Understanding Cloud FinOps Part - 1: Building Financial Discipline in the Cloud Era
Cloud FinOps is more than a cost-cutting tool; it’s a cultural and operational shift that enables organizations to bring accountability, visibility, and continuous optimization to cloud spending. In this first part of our five-part series, we break down the foundations of Cloud FinOps and share actionable steps to help your teams take charge of cloud financial management.

SquareShift Content Team
Jul 17, 20253 min read


Demand Forecasting with BigQuery ML for Inventory and Supply Chain Optimization
Demand Forecasting with BigQuery ML for Inventory and Supply Chain Optimization

SquareShift Engineering Team
Dec 30, 20243 min read


Real-Time Campaign Optimization Using BigQuery and Looker
Real-Time Campaign Optimization Using BigQuery and Looker

SquareShift Engineering Team
Dec 30, 20243 min read


Advanced Techniques for CDC with Snowflake
Advanced Techniques for CDC with Snowflake

SquareShift Engineering Team
Dec 17, 20242 min read


Automating Legal Document Summarization with TensorFlow on Google Cloud: Solving the Challenges of Time-Consuming Legal Research
Automating Legal Document Summarization with TensorFlow on Google Cloud: Solving the Challenges of Time-Consuming Legal Research

SquareShift Engineering Team
Dec 17, 20244 min read


Sales Forecasting with BigQuery ML (BQML) for Smarter Business Planning
Sales Forecasting with BigQuery ML (BQML) for Smarter Business Planning

SquareShift Engineering Team
Dec 16, 20243 min read


Optimizing Product Recommendations with BigQuery ML for E-commerce
Optimizing Product Recommendations with BigQuery ML for E-commerce

SquareShift Engineering Team
Dec 16, 20243 min read


Sentiment Analysis Using BigQuery and Vertex AI
Sentiment Analysis Using BigQuery and Vertex AI

SquareShift Engineering Team
Dec 9, 20243 min read


Fraud Detection and Risk Management with BigQuery ML: The Ultimate Guide
Fraud Detection and Risk Management with BigQuery ML: The Ultimate Guide

SquareShift Engineering Team
Dec 6, 20242 min read


Customer Segmentation with Looker and BigQuery for Personalized Marketing
Customer Segmentation with Looker and BigQuery for Personalized Marketing

SquareShift Engineering Team
Dec 1, 20242 min read


Predicting Customer Churn with BigQuery ML: Strategies to Boost Retention and Drive Growth
Predicting Customer Churn with BigQuery ML: Strategies to Boost Retention and Drive Growth

SquareShift Engineering Team
Nov 29, 20242 min read


Propensity Modeling Using BigQuery Machine Learning
Propensity Modeling Using BigQuery Machine Learning

SquareShift Engineering Team
Nov 21, 20243 min read


Introduction to Looker and Big Query for Marketing Analytics
Introduction to Looker and Big Query for Marketing Analytics

SquareShift Engineering Team
Nov 21, 20244 min read


The Power of Looker with Generative AI
The Power of Looker with Generative AI

SquareShift Engineering Team
Nov 15, 20242 min read


Looker and Slack Integration: A Seamless, AI-Driven Approach
Looker and Slack Integration: A Seamless, AI-Driven Approach

SquareShift Engineering Team
Nov 5, 20243 min read


Looker Health Checks: A Guide for Data-Driven Teams
Looker Health Checks: A Guide for Data-Driven Teams
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SquareShift Engineering Team
Nov 5, 20243 min read


Quick Guide to Setting Up a Data Pipeline on GCP
Quick Guide to Setting Up a Data Pipeline on GCP

SquareShift Engineering Team
Nov 1, 20243 min read


3 Simple Steps to Migrate Your Database to GCP
3 Simple Steps to Migrate Your Database to GCP

SquareShift Engineering Team
Nov 1, 20242 min read


Top 3 GCP Tools Every Data Engineer Should Know🔧⚙️
Top 3 GCP Tools Every Data Engineer Should Know🔧⚙️

SquareShift Engineering Team
Oct 28, 20242 min read
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