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Cloud Talk
A collection of articles, podcasts and blogs on all things cloud, data and digital - from our consultants, industry veterans and experts around the world.


Period over Period Looker Guide : How to Compare Metrics Across Time (YoY, MoM, QoQ)
This guide explains how to build and use YoY, MoM, and QoQ measures in Looker without relying on spreadsheets or manual calculations. Period-over-Period analysis helps you understand how performance is changing over time by comparing metrics across equivalent periods.

G Harini Ganga
Nov 193 min read


How to Use Looker Studio Community Visualizations for Custom Data Reporting
Discover how to use Looker Studio Community Visualizations to create richer, more interactive dashboards. Learn how enterprises enhance data storytelling with custom charts and branded visuals that drive better business insights. SquareShift helps organizations unlock the full potential of Looker Studio for smarter, faster decision-making.

Mownisha R
Nov 123 min read


How Looker Conversational Analytics Transforms Decision-Making
Learn how Looker Conversational Analytics deliver instant, trustworthy data insights from plain English questions. Eliminate delays and boost confidence in your data-driven decisions.

SquareShift Content Team
Sep 24 min read


How to Optimize Looker Performance for Large Scale Data Workloads
Facing slow dashboards and long query times in Looker? This expert guide provides actionable steps to optimize your Looker setup, from streamlining your data model to leveraging caching, helping you achieve a 60-80% reduction in load times.

SquareShift Content Team
Aug 118 min read


Automate Your Tableau to Looker Migration with the SquareShift Accelerator
SquareShift brings precision to Tableau to Looker migration with its proprietary in-house accelerator for governed BI at scale.

SquareShift Content Team
Jul 104 min read


Transforming Marketing Analytics: From Reporting to Revenue Enablement with Integrated Looker
Marketing leaders in financial services are grappling with a significant challenge.
However, a shift to Looker, especially when built on BigQuery and supported by a robust semantic layer, is transforming these frustrations into progress. The result? Significant impacts, from reduced dashboard maintenance to uncovering hidden attribution gaps, and most importantly, CMOs shifting from defending budgets to owning their results.

SquareShift Content Team
Apr 293 min read


Introduction to Looker and Big Query for Marketing Analytics
Introduction to Looker and Big Query for Marketing Analytics

SquareShift Engineering Team
Nov 21, 20244 min read


Looker Health Checks: A Guide for Data-Driven Teams
Looker Health Checks: A Guide for Data-Driven Teams
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SquareShift Engineering Team
Nov 5, 20243 min read
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