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Cloud Talk
A collection of articles, podcasts and blogs on all things cloud, data and digital - from our consultants, industry veterans and experts around the world.
10 Days to Add a Metric? Why CMOs Deserve More Agile Dashboards
Why Does It Still Take 10 Days to Add a Metric? Let’s say you spot a new trend mid-quarter, A campaign is driving surprising lift in a...
SquareShift Content Team
5 days ago2 min read
Why Customer Segmentation Still Feels Broken & What CMOs Can Do About It
Customer segmentation sounds like something every marketing team "already has figured out." Except, when you’re in the trenches, it’s...
SquareShift Content Team
6 days ago3 min read
How Looker Helps CMOs Turn Losses into Lessons — Fast
No matter how much planning goes into a campaign, not every bet pays off. Some launches sputter. Some promotions flop. Some great ideas...
Kandhaguru macharaja
Apr 253 min read
Real-Time GTM Optimization — Why Looker is a CMO’s Secret Weapon
Picture this: Your team launches a bold new product into the market. Excitement is high, but reality sets in — early campaign...
SquareShift Content Team
Apr 253 min read
How Looker Brings Scalable Governance to Marketing Teams
Your marketing team scrambles to pull numbers for a quarterly update. One team pulls from Tableau . Another from Excel. A few resort to...
SquareShift Content Team
Apr 254 min read
The Dashboard That Sparked a Movement — A CMO’s Looker Story
The conference room was full, but silent as the dashboard loaded. There it was — not just the usual metrics and monthly deltas, but...
SquareShift Content Team
Apr 243 min read
The View From the Top Is Foggy: Why CMOs in Financial Services Need a Unified BI Stack Now
What’s our ROI on digital last quarter? The question cuts through the hum of the Monday leadership meeting. Everyone turns to you, the...
SquareShift Content Team
Apr 243 min read
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