You must be wondering– how in the world does one achieve a 12x ROI?! The answer lies in predictive analytics! In today’s fast-paced digital economy, marketing success hinges on leveraging data effectively. We will tell you how one can achieve up to 12x return on investment with just 3 clicks, with the help of InstantBQML.
Predictive marketing analytics uses the user activity data and machine learning to forecast future customer behaviors, like who’s likely to buy or churn, so you can target them more effectively. Unlike traditional analytics, which looks at past performance, predictive tells you what’s likely to happen next. It captures the underlying intent of a user confidently. Knowing a user’s intention can tell you who to focus on, how to target them and maximize your ROI.
The beauty of InstantBQML, is that once you set it up, (which will take about 30 minutes), you will start to be shown audience segments everyday via Google Analytics that categorizes users based on their likelihood to perform an action (say buy a product, abandon a cart, etc).
Here’s how you can now boost your ROI by 12x in 3 steps:
View your predicted audience segments in your Google Analytics, that will show you how many users fall under each.
Create campaigns catered towards one or more of these segments– be it a value-added offer, limited time discounts or low-bidded awareness campaigns.
Target with Google Ads by launching these campaigns to each audience segment via Google Ads (since Google Analytics and Google Ads are linked)
And that’s it! The results will speak for themselves!
By focusing on ‘intention’ driven marketing, businesses can achieve up to an extraordinary 12x ROI—proving that innovation and simplicity can deliver unparalleled success. With IBQML and GA4, long-term customer loyalty and data-backed confidence are just three clicks away.
Please Join Google Cloud AI Specialist, Tyrone Schiff, along with SquareShift Head of AI, Steve Arokiasamy for an in depth review of how you can get more value from your Google Analytics environment with Advanced Marketing Analytics.
Better Together, Why Advanced Marketing Analytics for Google Ads?
Accelerate and simplify advanced predictive analytics for optimal marketing outcomes using Google Analytics and Google Cloud. By leveragingGoogle Advanced Marketing Solution you will be able to:
Increase ROAS Up to 275%
Marketing Optimization - Increase the speed of deploying advanced data integrations with machine learning
Flexibility - begin to use your data holistically and intelligently to optimize to new and valuable objectives like loyalty sign-ups, high margin purchases, or lead generation.
Control - Your marketing and/or data science team can integrate additional features to make the pipeline even smarter.
When
Wednesday January 29, 2025 @ 10 AM PT
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