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Cloud Talk
A collection of articles, podcasts and blogs on all things cloud, data and digital - from our consultants, industry veterans and experts around the world.
Architecting Solutions: Product Deep Dives


Why Smart Businesses Choose Elasticsearch: Real Use Cases & Benefits
Elasticsearch powers search, real-time analytics, and scalability for leading companies like Netflix, Uber, and GitHub. This guide explores its key features, real-world use cases, and business benefits that make it a strategic asset for modern enterprises.

SquareShift Content Team
3 days ago7 min read


How to Delete Index in Elasticsearch: A Beginner's Guide
Learn how to delete index in Elasticsearch using REST API, Kibana, scripts, and ILM. Discover best practices to avoid downtime and data loss.

SquareShift Content Team
4 days ago4 min read


How Managed Elasticsearch Helped a SaaS Company Scale Search Operations
As our SaaS platform rapidly expanded, maintaining a scalable and reliable search infrastructure became a major challenge. We were spending more than 40% of our engineering bandwidth resolving performance issues and fine-tuning clusters — leaving little time to build features users actually wanted. Adopting Managed Elasticsearch allowed us to streamline search operations, automate scaling, and focus on enhancing search relevance and user experience.

SquareShift Content Team
5 days ago4 min read


OpenSearch vs Elasticsearch: Key Differences for Technical Leaders in 2025
The OpenSearch vs Elasticsearch debate in 2025 goes far beyond licensing disputes. It’s now a critical strategic choice for technical leaders. This comprehensive comparison breaks down their licensing models, feature sets, performance benchmarks, and total cost of ownership (TCO), helping you decide which search and analytics platform best aligns with your enterprise goals.

SquareShift Content Team
Aug 158 min read


Elastic vs.Weaviate: A High-Stakes Showdown for the Future of AI Search
In 2025, search is splitting into two powerful paths: Weaviate, the AI-native vector database for semantic, contextual, and multi-modal search, and Elastic, the battle-tested leader in blazing-fast full-text, log, and analytics search. This guide breaks down their strengths, from retrieval-augmented generation and recommendations to enterprise observability, helping CTOs and architects decide between meaning and speed. The future of search is semantic, scalable, and AI-driven

SquareShift Content Team
Aug 136 min read


E-commerce Search Engine Optimization: Unlocking Your Online Store's Full Potential
Your website's search bar is more than just a navigation tool; it's your most valuable sales instrument. Discover how an intelligent, well-optimized e-commerce search engine can turn frustrated shoppers into loyal customers and unlock your online store's full potential.

SquareShift Content Team
Aug 117 min read


Why Customer Segmentation Still Feels Broken & What CMOs Can Do About It
Customer segmentation sounds like something every marketing team "already has figured out." Except, when you’re in the trenches, it’s...

SquareShift Content Team
Apr 283 min read


Benchmarking Full-Text Search Performance when using LogsDB mode
See how LogsDB mode affects Elasticsearch search speed, efficiency, and scalability for optimized performance.

SquareShift Engineering Team
Mar 263 min read


Benchmark Storage Reduction: Elasticsearch LogsDB index mode vs Standard index mode
Compare Elasticsearch LogsDB index mode vs. standard index mode for optimized storage, faster queries, and cost efficiency. See how they sta

SquareShift Engineering Team
Mar 263 min read


Exploring Elastic AI Observability (Elastic AI OBS)
Exploring Elastic AI Observability (Elastic AI OBS)

SquareShift Engineering Team
Nov 24, 20242 min read


Elastic: Transforming Data into Real-Time Insights for Search, Observability, and Security
Elastic: Transforming Data into Real-Time Insights for Search, Observability, and Security

SquareShift Engineering Team
Nov 18, 20243 min read


Why Search Technology is Revolutionizing Industries: A Look at Elastic's Pioneering Role
Search is ubiquitous now. People search on google, website and even voice search nowadays with your IOT devices. To give a context into...
Arvind Venkatesh
Oct 8, 20243 min read


Exploring the Best Search Engine Technology for Your Business
Exploring the Best Search Engine Technology for Your Business

SquareShift Engineering Team
Sep 24, 20242 min read


Unlocking Elasticsearch: A Complete Guide to Mastery and Certification
Unlocking Elasticsearch: A Complete Guide to Mastery and Certification

SquareShift Engineering Team
Sep 19, 20243 min read


Monitoring AWS Managed Services using Elastic
Over the course of years the number of cloud native services provided by the cloud platforms have been ever increasing. The platforms do...
Aananth Solaiyappan
Mar 23, 20217 min read
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