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Cloud Talk
A collection of articles, podcasts and blogs on all things cloud, data and digital - from our consultants, industry veterans and experts around the world.
Automate Your Tableau to Looker Migration with the SquareShift Accelerator
SquareShift brings precision to Tableau to Looker migration with its proprietary in-house accelerator for governed BI at scale.
SquareShift Content Team
Jul 10, 20255 min read
How Looker Helps CMOs Turn Losses into Lessons — Fast
No matter how much planning goes into a campaign, not every bet pays off. Some launches sputter. Some promotions flop. Some great ideas...
Kandhaguru macharaja
Apr 25, 20253 min read
The Dashboard That Sparked a Movement — A CMO’s Looker Story
The conference room was full, but silent as the dashboard loaded. There it was — not just the usual metrics and monthly deltas, but something different. A clear, narrative arc across business units, customer segments, and campaign cycles. Not just answers, but direction. The CMO leaned back, fingers steepled. “Now this,” they said, “this inspires action.” It’s a far cry from the daily grind that many marketing leaders in financial services know all too well: disconnected das
SquareShift Content Team
Apr 24, 20255 min read
Why CMOs Are Moving Past Tableau | Real-Time Marketing Analytics with Looker
Marketing leaders can’t afford to wait for last week’s data. This blog explores why top CMOs are moving past Tableau and how Looker + BigQuery deliver real-time insights, faster pivots, and aligned campaign decisions that drive revenue.
SquareShift Content Team
Apr 24, 20253 min read
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