Need real-time answers, not lagging reports? Discover how Looker gave one marketing leader the edge in every board meeting.

The conference room was full, but silent as the dashboard loaded. There it was — not just the usual metrics and monthly deltas, but something different. A clear, narrative arc across business units, customer segments, and campaign cycles. Not just answers, but direction. The CMO leaned back, fingers steepled. “Now this,” they said, “this inspires action.” It’s a far cry from the daily grind that many marketing leaders in financial services know all too well: disconnected das

Marketing leaders can’t afford to wait for last week’s data. This blog explores why top CMOs are moving past Tableau and how Looker + BigQuery deliver real-time insights, faster pivots, and aligned campaign decisions that drive revenue.

What’s our ROI on digital last quarter? The question cuts through the hum of the Monday leadership meeting. Everyone turns to you, the CMO. The charts are there. The dashboards too. But stitching together paid, owned, and earned media results? That’s a week-long project — and even then, the answer is half guesswork, half reconciliation. In an era where marketing is expected to be both creative and accountable, this lack of clarity is more than frustrating — it’s a strategic

Introduction to Looker and Big Query for Marketing Analytics

Looker Health Checks: A Guide for Data-Driven Teams 14

Google Cloud Storage (GCS) is an essential tool for data engineers, offering a versatile, scalable, and secure solution for managing the ever-growing volume of data. As a unified object storage solution within Google Cloud Platform (GCP), GCS allows for the storage and retrieval of any data type, from unstructured data to images and big data analytics, at any scale, anytime, anywhere.