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Cloud Talk
A collection of articles, podcasts and blogs on all things cloud, data and digital - from our consultants, industry veterans and experts around the world.
Why CMOs Are Moving Past Tableau | Real-Time Marketing Analytics with Looker
Marketing leaders can’t afford to wait for last week’s data. This blog explores why top CMOs are moving past Tableau and how Looker + BigQuery deliver real-time insights, faster pivots, and aligned campaign decisions that drive revenue.
SquareShift Content Team
Apr 242 min read
The View From the Top Is Foggy: Why CMOs in Financial Services Need a Unified BI Stack Now
What’s our ROI on digital last quarter? The question cuts through the hum of the Monday leadership meeting. Everyone turns to you, the...
SquareShift Content Team
Apr 243 min read
Benchmarking Full-Text Search Performance when using LogsDB mode
See how LogsDB mode affects Elasticsearch search speed, efficiency, and scalability for optimized performance.
SquareShift Engineering Team
Mar 263 min read
Benchmark Storage Reduction: Elasticsearch LogsDB index mode vs Standard index mode
Compare Elasticsearch LogsDB index mode vs. standard index mode for optimized storage, faster queries, and cost efficiency. See how they sta
SquareShift Engineering Team
Mar 263 min read
How to Fix Ad Budgets Without the Headaches
Managing ad spend often feels like a constant battle. It's a challenge to gain visibility while staying within budget. Many campaigns...
Arvind Venkatesh
Jan 82 min read
Achieve a 12x ROI with Predictive Analytics
Understanding Predictive Marketing Analytics You might be wondering—how can one achieve a 12x ROI? The key lies in predictive analytics!...
Arvind Venkatesh
Jan 82 min read
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