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Cloud Talk
A collection of articles, podcasts and blogs on all things cloud, data and digital - from our consultants, industry veterans and experts around the world.
How Looker Helps CMOs Turn Losses into Lessons — Fast
No matter how much planning goes into a campaign, not every bet pays off. Some launches sputter. Some promotions flop. Some great ideas...
Kandhaguru macharaja
Apr 25, 20253 min read
Real-Time GTM Optimization: Why Looker is a CMO’s Secret Weapon
Picture this: Your team launches a bold new product into the market. Excitement is high, but reality sets in. Early campaign performance...
SquareShift Content Team
Apr 25, 20253 min read
How Looker Brings Scalable Governance to Marketing Teams
Your marketing team scrambles to pull numbers for a quarterly update. One team pulls from Tableau . Another from Excel. A few resort to...
SquareShift Content Team
Apr 25, 20254 min read
Go-to-Market Dashboard: Prove, Optimize, and Win as a Modern CMO
You can’t fix what you can’t see. And in GTM, the cost of slow insight is missed revenue. If you’re a CMO trying to lead a sharper,...
SquareShift Content Team
Apr 25, 20252 min read
Helping CMOs Speak CFO:BI Tools for Marketing and Finance Collaboration
It was supposed to be a simple 4-week performance campaign.
The media team had the creatives lined up, the budget approved, and the ads were already live across Google and Meta. Everything looked smooth until week 3 — then the campaign hit pause. Why...?
SquareShift Content Team
Apr 25, 20253 min read
The CMO Who Took Control: Real-Time Marketing Analytics with Looker
Need real-time answers, not lagging reports? Discover how Looker gave one marketing leader the edge in every board meeting.
SquareShift Content Team
Apr 24, 20253 min read
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