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Cloud Talk
A collection of articles, podcasts and blogs on all things cloud, data and digital - from our consultants, industry veterans and experts around the world.


Building Your Own Smart Elasticsearch Agent with LangGraph and Gemini
This blog post provides a comprehensive guide on building a smart Elasticsearch agent that facilitates natural language querying of data, eliminating the need for users to master Elasticsearch's complex DSL. The agent's workflow, orchestrated by LangGraph and powered by Google's Gemini model for natural language understanding and query generation, involves normalizing user queries, translating them into Elasticsearch DSL, executing the search, and summarizing the results for

SquareShift Content Team
Jun 1813 min read


Transforming Marketing Analytics: From Reporting to Revenue Enablement with Integrated Looker
Marketing leaders in financial services are grappling with a significant challenge.
However, a shift to Looker, especially when built on BigQuery and supported by a robust semantic layer, is transforming these frustrations into progress. The result? Significant impacts, from reduced dashboard maintenance to uncovering hidden attribution gaps, and most importantly, CMOs shifting from defending budgets to owning their results.

SquareShift Content Team
Apr 293 min read


10 Days to Add a Metric? Why CMOs Deserve More Agile Dashboards
Why Does It Still Take 10 Days to Add a Metric? Let’s say you spot a new trend mid-quarter, A campaign is driving surprising lift in a...

SquareShift Content Team
Apr 292 min read


Why Customer Segmentation Still Feels Broken & What CMOs Can Do About It
Customer segmentation sounds like something every marketing team "already has figured out." Except, when you’re in the trenches, it’s...

SquareShift Content Team
Apr 283 min read


Tired of Chasing Reports? Build a Single Source of Marketing Truth with Looker
You're preparing for a quarterly marketing review. The CMO asks a simple question: "Which channel drove the most pipeline in Q1?" You...

SquareShift Content Team
Apr 283 min read


How Looker Helps CMOs Turn Losses into Lessons — Fast
No matter how much planning goes into a campaign, not every bet pays off. Some launches sputter. Some promotions flop. Some great ideas...
Kandhaguru macharaja
Apr 253 min read
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