Picture this: Your team launches a bold new product into the market. Excitement is high, but reality sets in. Early campaign performance...

Your marketing team scrambles to pull numbers for a quarterly update. One team pulls from Tableau . Another from Excel. A few resort to...

You can’t fix what you can’t see. And in GTM, the cost of slow insight is missed revenue. If you’re a CMO trying to lead a sharper,...

It was supposed to be a simple 4-week performance campaign. The media team had the creatives lined up, the budget approved, and the ads were already live across Google and Meta. Everything looked smooth until week 3 — then the campaign hit pause. Why...?

Need real-time answers, not lagging reports? Discover how Looker gave one marketing leader the edge in every board meeting.

The conference room was full, but silent as the dashboard loaded. There it was — not just the usual metrics and monthly deltas, but...