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Cloud Talk
A collection of articles, podcasts and blogs on all things cloud, data and digital - from our consultants, industry veterans and experts around the world.
Why CMOs Are Choosing Looker to Turn Marketing Insights Into Money
Over the past year, we've spoken to dozens of marketing leaders in financial services — and a pattern keeps surfacing. It’s not that...
SquareShift Content Team
5 days ago2 min read
10 Days to Add a Metric? Why CMOs Deserve More Agile Dashboards
Why Does It Still Take 10 Days to Add a Metric? Let’s say you spot a new trend mid-quarter, A campaign is driving surprising lift in a...
SquareShift Content Team
5 days ago2 min read
Why Customer Segmentation Still Feels Broken & What CMOs Can Do About It
Customer segmentation sounds like something every marketing team "already has figured out." Except, when you’re in the trenches, it’s...
SquareShift Content Team
6 days ago3 min read
Tired of Chasing Reports? Build a Single Source of Marketing Truth with Looker
You're preparing for a quarterly marketing review. The CMO asks a simple question: "Which channel drove the most pipeline in Q1?" You...
SquareShift Content Team
6 days ago3 min read
Real-Time GTM Optimization — Why Looker is a CMO’s Secret Weapon
Picture this: Your team launches a bold new product into the market. Excitement is high, but reality sets in — early campaign...
SquareShift Content Team
Apr 253 min read
How Looker Brings Scalable Governance to Marketing Teams
Your marketing team scrambles to pull numbers for a quarterly update. One team pulls from Tableau . Another from Excel. A few resort to...
SquareShift Content Team
Apr 254 min read
Go-to-Market Dashboard: Prove, Optimize, and Win as a Modern CMO
You can’t fix what you can’t see. And in GTM, the cost of slow insight is missed revenue. If you’re a CMO trying to lead a sharper,...
SquareShift Content Team
Apr 252 min read
Why CMOs Are Moving Past Tableau | Real-Time Marketing Analytics with Looker
Marketing leaders can’t afford to wait for last week’s data. This blog explores why top CMOs are moving past Tableau and how Looker + BigQuery deliver real-time insights, faster pivots, and aligned campaign decisions that drive revenue.
SquareShift Content Team
Apr 242 min read
Demand Forecasting with BigQuery ML for Inventory and Supply Chain Optimization
Demand Forecasting with BigQuery ML for Inventory and Supply Chain Optimization
SquareShift Engineering Team
Dec 30, 20243 min read
Real-Time Campaign Optimization Using BigQuery and Looker
Real-Time Campaign Optimization Using BigQuery and Looker
SquareShift Engineering Team
Dec 30, 20243 min read
Optimizing Product Recommendations with BigQuery ML for E-commerce
Optimizing Product Recommendations with BigQuery ML for E-commerce
SquareShift Engineering Team
Dec 16, 20243 min read
Sentiment Analysis Using BigQuery and Vertex AI
Sentiment Analysis Using BigQuery and Vertex AI
SquareShift Engineering Team
Dec 9, 20243 min read
Fraud Detection and Risk Management with BigQuery ML: The Ultimate Guide
Fraud Detection and Risk Management with BigQuery ML: The Ultimate Guide
SquareShift Engineering Team
Dec 6, 20242 min read
Customer Segmentation with Looker and BigQuery for Personalized Marketing
Customer Segmentation with Looker and BigQuery for Personalized Marketing
SquareShift Engineering Team
Dec 1, 20242 min read
Predicting Customer Churn with BigQuery ML: Strategies to Boost Retention and Drive Growth
Predicting Customer Churn with BigQuery ML: Strategies to Boost Retention and Drive Growth
SquareShift Engineering Team
Nov 29, 20242 min read
Propensity Modeling Using BigQuery Machine Learning
Propensity Modeling Using BigQuery Machine Learning
SquareShift Engineering Team
Nov 21, 20243 min read
Introduction to Looker and Big Query for Marketing Analytics
Introduction to Looker and Big Query for Marketing Analytics
SquareShift Engineering Team
Nov 21, 20244 min read
Optimizing BigQuery with DBT: For Cost-Effective Data Transformation
Optimizing BigQuery with DBT: For Cost-Effective Data Transformation
SquareShift Engineering Team
Oct 10, 20242 min read
BigQuery Mastery: Slashing Costs and Improving Performance
BigQuery Mastery: Slashing Costs and Improving Performance
SquareShift Engineering Team
Oct 9, 20242 min read
Data Warehouse Optimization - A Comprehensive Overview
Data Warehouse Optimization - A Comprehensive Overview
SquareShift Engineering Team
Sep 27, 20242 min read
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