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Cloud Talk
A collection of articles, podcasts and blogs on all things cloud, data and digital - from our consultants, industry veterans and experts around the world.


E-commerce Internal Search Optimization: Turning Queries into Conversions
Your website's search bar is more than just a navigation tool; it's your most valuable sales instrument. Discover how an intelligent, well-optimized e-commerce search engine can turn frustrated shoppers into loyal customers and unlock your online store's full potential.

SquareShift Content Team
Aug 11, 20257 min read


Langfuse Self Hosting: A Complete Guide to Docker Compose Deployment, Setup, and Observability
Discover how to deploy Langfuse locally or on a virtual machine with Docker Compose. This step-by-step guide explores core Langfuse features, prompt management tools, self-hosting benefits, and advanced observability techniques for LLM-powered applications.

SquareShift Content Team
Jul 28, 20254 min read


Simplifying ML Pipelines with BigQuery ML and MLflow: A Developer-Friendly Guide
Discover how integrating BigQuery ML with MLflow revolutionizes machine learning workflows. Eliminate data exports, leverage serverless scalability, and achieve unparalleled MLflow model tracking for reproducible and auditable BigQuery ML pipelines especially powerful for GA4 machine learning data.

SquareShift Content Team
Jul 10, 20256 min read


The Future of Data Access: Google AgentSpace and Expanding Third-Party Connections
Google AgentSpace is transforming enterprise productivity by seamlessly connecting Google Workspace with external platforms like Jira and SharePoint. This comprehensive guide explores how AgentSpace’s third-party connectors, intelligent data search, and powerful Actions enable secure, AI-powered access to all your data,while respecting existing permissions through native ACL support. Discover how easy it is to set up, sync, and automate workflows, and see why AgentSpace is th

SquareShift Content Team
Jul 4, 20256 min read


Bridging Two Worlds of AI: A New Approach to Time Series Forecasting
In today's AI landscape, traditional machine learning (ML) and generative AI (GenAI) represent two distinct approaches to problem-solving. Traditional ML is data-driven and precise, excelling in areas like fraud detection and time-series forecasting where data is well-understood and problems are well-defined. GenAI, on the other hand, is broad, flexible, and capable of reasoning across various domains without strict rules, forming the basis of large language models and intel

SquareShift Content Team
Jun 18, 20257 min read


Transforming Marketing Analytics: From Reporting to Revenue Enablement with Integrated Looker
Marketing leaders in financial services are grappling with a significant challenge.
However, a shift to Looker, especially when built on BigQuery and supported by a robust semantic layer, is transforming these frustrations into progress. The result? Significant impacts, from reduced dashboard maintenance to uncovering hidden attribution gaps, and most importantly, CMOs shifting from defending budgets to owning their results.

SquareShift Content Team
Apr 29, 20253 min read


Sentiment Analysis Using BigQuery and Vertex AI
Sentiment Analysis Using BigQuery and Vertex AI

SquareShift Engineering Team
Dec 9, 20243 min read


Fraud Detection and Risk Management with BigQuery ML: The Ultimate Guide
Fraud Detection and Risk Management with BigQuery ML: The Ultimate Guide

SquareShift Engineering Team
Dec 6, 20242 min read


Customer Segmentation with Looker and BigQuery for Personalized Marketing
Customer Segmentation with Looker and BigQuery for Personalized Marketing

SquareShift Engineering Team
Dec 1, 20242 min read


Predicting Customer Churn with BigQuery ML: Strategies to Boost Retention and Drive Growth
Predicting Customer Churn with BigQuery ML: Strategies to Boost Retention and Drive Growth

SquareShift Engineering Team
Nov 29, 20242 min read


Quick Guide to Setting Up a Data Pipeline on GCP
Quick Guide to Setting Up a Data Pipeline on GCP

SquareShift Engineering Team
Nov 1, 20243 min read


3 Simple Steps to Migrate Your Database to GCP
3 Simple Steps to Migrate Your Database to GCP

SquareShift Engineering Team
Nov 1, 20242 min read


Top 3 GCP Tools Every Data Engineer Should Know🔧⚙️
Top 3 GCP Tools Every Data Engineer Should Know🔧⚙️

SquareShift Engineering Team
Oct 28, 20242 min read


A Beginner’s Guide to Google Cloud Storage for Data Engineers
Google Cloud Storage (GCS) is an essential tool for data engineers, offering a versatile, scalable, and secure solution for managing the ever-growing volume of data. As a unified object storage solution within Google Cloud Platform (GCP), GCS allows for the storage and retrieval of any data type, from unstructured data to images and big data analytics, at any scale, anytime, anywhere.

SquareShift Engineering Team
Oct 28, 20243 min read


5 Key Benefits of Using GCP for Your Data Engineering Projects
5 Key Benefits of Using GCP for Your Data Engineering Projects

SquareShift Engineering Team
Oct 18, 20242 min read


Optimizing Costs in BigQuery with Incremental DBT Models
Optimizing Costs in BigQuery with Incremental DBT Models

SquareShift Engineering Team
Oct 16, 20243 min read


Optimizing BigQuery with DBT: For Cost-Effective Data Transformation
Optimizing BigQuery with DBT: For Cost-Effective Data Transformation

SquareShift Engineering Team
Oct 10, 20242 min read


BigQuery Mastery: Slashing Costs and Improving Performance
BigQuery Mastery: Slashing Costs and Improving Performance

SquareShift Engineering Team
Oct 9, 20242 min read


Data Warehouse Optimization - A Comprehensive Overview
Data Warehouse Optimization - A Comprehensive Overview

SquareShift Engineering Team
Sep 27, 20242 min read
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