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Cloud Talk
A collection of articles, podcasts and blogs on all things cloud, data and digital - from our consultants, industry veterans and experts around the world.


Why CMOs Are Choosing Looker to Turn Marketing Insights Into Money
Over the past year, we've spoken to dozens of marketing leaders in financial services — and a pattern keeps surfacing. It’s not that...

SquareShift Content Team
Apr 292 min read


Sentiment Analysis Using BigQuery and Vertex AI
Sentiment Analysis Using BigQuery and Vertex AI

SquareShift Engineering Team
Dec 9, 20243 min read


Fraud Detection and Risk Management with BigQuery ML: The Ultimate Guide
Fraud Detection and Risk Management with BigQuery ML: The Ultimate Guide

SquareShift Engineering Team
Dec 6, 20242 min read


Customer Segmentation with Looker and BigQuery for Personalized Marketing
Customer Segmentation with Looker and BigQuery for Personalized Marketing

SquareShift Engineering Team
Dec 1, 20242 min read


Predicting Customer Churn with BigQuery ML: Strategies to Boost Retention and Drive Growth
Predicting Customer Churn with BigQuery ML: Strategies to Boost Retention and Drive Growth

SquareShift Engineering Team
Nov 29, 20242 min read


Quick Guide to Setting Up a Data Pipeline on GCP
Quick Guide to Setting Up a Data Pipeline on GCP

SquareShift Engineering Team
Nov 1, 20243 min read


3 Simple Steps to Migrate Your Database to GCP
3 Simple Steps to Migrate Your Database to GCP

SquareShift Engineering Team
Nov 1, 20242 min read


Top 3 GCP Tools Every Data Engineer Should Know🔧⚙️
Top 3 GCP Tools Every Data Engineer Should Know🔧⚙️

SquareShift Engineering Team
Oct 28, 20242 min read


A Beginner’s Guide to Google Cloud Storage for Data Engineers
A Beginner’s Guide to Google Cloud Storage for Data Engineers

SquareShift Engineering Team
Oct 28, 20243 min read


5 Key Benefits of Using GCP for Your Data Engineering Projects
5 Key Benefits of Using GCP for Your Data Engineering Projects

SquareShift Engineering Team
Oct 18, 20242 min read


Optimizing Costs in BigQuery with Incremental DBT Models
Optimizing Costs in BigQuery with Incremental DBT Models

SquareShift Engineering Team
Oct 16, 20243 min read


Optimizing BigQuery with DBT: For Cost-Effective Data Transformation
Optimizing BigQuery with DBT: For Cost-Effective Data Transformation

SquareShift Engineering Team
Oct 10, 20242 min read


BigQuery Mastery: Slashing Costs and Improving Performance
BigQuery Mastery: Slashing Costs and Improving Performance

SquareShift Engineering Team
Oct 9, 20242 min read


Data Warehouse Optimization - A Comprehensive Overview
Data Warehouse Optimization - A Comprehensive Overview

SquareShift Engineering Team
Sep 27, 20242 min read
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