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Cloud Talk
A collection of articles, podcasts and blogs on all things cloud, data and digital - from our consultants, industry veterans and experts around the world.
Architecting Solutions: Product Deep Dives


Optimizing Looker Performance for Large Scale Data Workloads
Facing slow dashboards and long query times in Looker? This expert guide provides actionable steps to optimize your Looker setup, from streamlining your data model to leveraging caching, helping you achieve a 60-80% reduction in load times.

SquareShift Content Team
3 days ago7 min read


How to Ensure Data Accuracy and Integrity When Migrating to Looker
Worried about data trust during your migration? SquareShift helps you achieve unwavering data integrity when moving from Tableau to Looker. This post will show you how our expertise enables you to preserve your critical business logic and unlock the full potential of your new BI platform with complete confidence and accuracy

SquareShift Content Team
Aug 64 min read


How We Get Tableau to Looker Migration Right, The SquareShift Accelerator Behind It All
SquareShift brings precision to Tableau to Looker migration with its proprietary in-house accelerator for governed BI at scale.

SquareShift Content Team
Jul 104 min read


Transforming Marketing Analytics: From Reporting to Revenue Enablement with Integrated Looker
Marketing leaders in financial services are grappling with a significant challenge.
However, a shift to Looker, especially when built on BigQuery and supported by a robust semantic layer, is transforming these frustrations into progress. The result? Significant impacts, from reduced dashboard maintenance to uncovering hidden attribution gaps, and most importantly, CMOs shifting from defending budgets to owning their results.

SquareShift Content Team
Apr 293 min read


Tired of Chasing Reports? Build a Single Source of Marketing Truth with Looker
You're preparing for a quarterly marketing review. The CMO asks a simple question: "Which channel drove the most pipeline in Q1?" You...

SquareShift Content Team
Apr 283 min read


How Looker Helps CMOs Turn Losses into Lessons — Fast
No matter how much planning goes into a campaign, not every bet pays off. Some launches sputter. Some promotions flop. Some great ideas...
Kandhaguru macharaja
Apr 253 min read


Real-Time GTM Optimization: Why Looker is a CMO’s Secret Weapon
Picture this: Your team launches a bold new product into the market. Excitement is high, but reality sets in. Early campaign performance...

SquareShift Content Team
Apr 253 min read


How Looker Brings Scalable Governance to Marketing Teams
Your marketing team scrambles to pull numbers for a quarterly update. One team pulls from Tableau . Another from Excel. A few resort to...

SquareShift Content Team
Apr 254 min read


Helping CMOs Speak CFO:BI Tools for Marketing and Finance Collaboration
It was supposed to be a simple 4-week performance campaign.
The media team had the creatives lined up, the budget approved, and the ads were already live across Google and Meta. Everything looked smooth until week 3 — then the campaign hit pause. Why...?

SquareShift Content Team
Apr 253 min read


The Dashboard That Sparked a Movement — A CMO’s Looker Story
The conference room was full, but silent as the dashboard loaded. There it was — not just the usual metrics and monthly deltas, but...

SquareShift Content Team
Apr 243 min read


The View From the Top Is Foggy: Why CMOs in Financial Services Need a Unified BI Stack Now
What’s our ROI on digital last quarter? The question cuts through the hum of the Monday leadership meeting. Everyone turns to you, the...

SquareShift Content Team
Apr 243 min read


Real-Time Campaign Optimization Using BigQuery and Looker
Real-Time Campaign Optimization Using BigQuery and Looker

SquareShift Engineering Team
Dec 30, 20243 min read


Introduction to Looker and Big Query for Marketing Analytics
Introduction to Looker and Big Query for Marketing Analytics

SquareShift Engineering Team
Nov 21, 20244 min read


The Power of Looker with Generative AI
The Power of Looker with Generative AI

SquareShift Engineering Team
Nov 15, 20242 min read


Looker and Slack Integration: A Seamless, AI-Driven Approach
Looker and Slack Integration: A Seamless, AI-Driven Approach

SquareShift Engineering Team
Nov 5, 20243 min read
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