The Tableau vs Looker decision is more than a feature comparison, it’s about building a scalable, governed data culture. At SquareShift, we specialize in guiding enterprises through Tableau to Looker migrations with a structured, proven approach. From auditing existing workbooks to building a unified LookML model, we ensure a seamless transition that unlocks the full value of Looker for modern BI.

Ready to migrate from Tableau to Looker? Squareshift's expert team guides organizations through seamless BI transformations using proven methodology and proprietary migration accelerators. As a Google Premier Partner and authorized Looker reseller, we handle the technical complexity while you focus on business outcomes. Learn our complete migration approach to building scalable, governed analytics infrastructure.

Migrating from Tableau to Looker is far more than a simple export-and-import exercise. It’s a strategic opportunity to recreate Tableau...

This article explores these common challenges in Tableau to Looker Migration and outlines a strategic, tool-driven approach to ensure a smooth transition, maintain data integrity, and unlock the long-term business benefits.

Worried about data trust during your migration? SquareShift helps you achieve unwavering data integrity when moving from Tableau to Looker. This post will show you how our expertise enables you to preserve your critical business logic and unlock the full potential of your new BI platform with complete confidence and accuracy

SquareShift brings precision to Tableau to Looker migration with its proprietary in-house accelerator for governed BI at scale.

Marketing leaders in financial services are grappling with a significant challenge. However, a shift to Looker, especially when built on BigQuery and supported by a robust semantic layer, is transforming these frustrations into progress. The result? Significant impacts, from reduced dashboard maintenance to uncovering hidden attribution gaps, and most importantly, CMOs shifting from defending budgets to owning their results.

Why Does It Still Take 10 Days to Add a Metric? Let’s say you spot a new trend mid-quarter, A campaign is driving surprising lift in a...

Customer segmentation sounds like something every marketing team "already has figured out." Except, when you’re in the trenches, it’s...

You're preparing for a quarterly marketing review. The CMO asks a simple question: "Which channel drove the most pipeline in Q1?" You...

Picture this: Your team launches a bold new product into the market. Excitement is high, but reality sets in. Early campaign performance...

You can’t fix what you can’t see. And in GTM, the cost of slow insight is missed revenue. If you’re a CMO trying to lead a sharper,...

It was supposed to be a simple 4-week performance campaign. The media team had the creatives lined up, the budget approved, and the ads were already live across Google and Meta. Everything looked smooth until week 3 — then the campaign hit pause. Why...?

Need real-time answers, not lagging reports? Discover how Looker gave one marketing leader the edge in every board meeting.

Marketing leaders can’t afford to wait for last week’s data. This blog explores why top CMOs are moving past Tableau and how Looker + BigQuery deliver real-time insights, faster pivots, and aligned campaign decisions that drive revenue.