Over the past year, we've spoken to dozens of marketing leaders in financial services — and a pattern keeps surfacing. It’s not that...

Why Does It Still Take 10 Days to Add a Metric? Let’s say you spot a new trend mid-quarter, A campaign is driving surprising lift in a...

Customer segmentation sounds like something every marketing team "already has figured out." Except, when you’re in the trenches, it’s...

You're preparing for a quarterly marketing review. The CMO asks a simple question: "Which channel drove the most pipeline in Q1?" You...

Picture this: Your team launches a bold new product into the market. Excitement is high, but reality sets in — early campaign...

You can’t fix what you can’t see. And in GTM, the cost of slow insight is missed revenue. If you’re a CMO trying to lead a sharper,...

It was supposed to be a simple 4-week performance campaign. The media team had the creatives lined up, the budget approved, and the ads were already live across Google and Meta. Everything looked smooth until week 3 — then the campaign hit pause. Why...?

Need real-time answers, not lagging reports? Discover how Looker gave one marketing leader the edge in every board meeting.

Marketing leaders can’t afford to wait for last week’s data. This blog explores why top CMOs are moving past Tableau and how Looker + BigQuery deliver real-time insights, faster pivots, and aligned campaign decisions that drive revenue.